We posted 3 viedos on our main production blog we have asked our target audience to watch, we have also posted this on facebook.
Video Post
We then followed this on by posting a questionnaire using google docs to get some audience feedback, this again was posted aswell on facebook.
Questionnaire Link
Wednesday 29 September 2010
Tuesday 28 September 2010
Further Genre Research
After looking at some more short films we found that most of them are not only based on an emotion but also a hybrid, meaning that they follow more that one genre. We will be looking at basing our short film around the age group 11-16, which is basically school year 7-11. We will therefore be combining the stress of being at school, along with social realism. As we are not far off this age ourself we feel than we could achieve very realistic results along this line.
Monday 27 September 2010
Concluded Research From Short Films
After looking at short films presented on the bbc website i have found some very useful points i must take into account. These are:
- The characters must be introduced very quickly if introduced at all
- Short films reach a climax very quickly and then the rest of the film is used for solving this.
- The plot has to be very simple yet effective but being too complicated will cause the short film to come to a sudden end.
-The location is very important to quickly establish the setting
Although these are very little points it is essential that we take all of this into account to ensure that we follow the proper conventions of a short film.
Although these are very little points it is essential that we take all of this into account to ensure that we follow the proper conventions of a short film.
Thursday 23 September 2010
Time plan
We created a time plan to ensure that we keep to deadlines and complete all pieces of work on time.
Wednesday 22 September 2010
Walking Frame Productions
We have created a facebook group and blogger page to enable us to recieve feedback and information. We can also use this as a way to communicate with the target audience and keep them up to date with our latest work.
Walking Frame Productions - Facebook group
Walking Frame Productions - Blogger Page
Walking Frame Productions - Facebook group
Walking Frame Productions - Blogger Page
Friday 10 September 2010
Audience Theory
There are many different theory's that explain how an audience is influenced by the media. Some of these are more excepted than others due to the amount of personal information they take into account.
Hypodermic Syringe
- Injects ideas, attitudes and beliefs into the audience who is then influenced.
- Although this theory is simple, it is very black and white in terms of the way its stated. For example not everyone that sits down and watches a violence film will go straight out and cause a fight with someone. It also doesn't take into account every ones individual backgrounds so isn't very accurate.
Culmination theory
- Watching years and years of violence accumulates and will make people less sensitive to this. For example if people constantly watch violence films then eventually people wont think of it as anything but everyday life.
- I believe that this theory could be partly correct as if people are constantly seeing something terrible it will come to a point where the shock factor is no longer there, however again this doesn't mean that with everyone watching horror films society will come to a point where everyone goes out murdering everyone else.
Two-Step-Flow
- This theory talks about how what people experience in media individually will then result in them discussing this with people, which can then influence there behaviour.
- This is saying that although it may not effect someones attitude and actions directly it may cause them to think in a different way and look differently at certain aspects of their life.
Uses and Gratifications theory
-We choose what we watch so choose by what we are influenced by.
- I believe that this theory is very accurate as its not saying we will base our actions on aspects of media we have seen but we may be influenced by it even if we are not aware of this. we base what we watch on the 3Is and 2Es
Information - Informed/ Educated
Identification - Identify with characters/ Situations
Interaction - Social interaction
Entertainment - Be entertained
Escapism - Escape from daily troubles
Encoding/ Decoding Theory
- The way in which directors encode footage with signs for the Audience to decode. However due to the fact that people come from all different backgrounds and cultures it will mean that different people encode media differently.
By understanding the way in which viewers are influenced by the media it makes it possible to create the most appealing short film possible. I believe that the last two theorys are the most feasible so I will have to ensure that i take into account target audience feedback so that the audience are drawn into the short film.
Hypodermic Syringe
- Injects ideas, attitudes and beliefs into the audience who is then influenced.
- Although this theory is simple, it is very black and white in terms of the way its stated. For example not everyone that sits down and watches a violence film will go straight out and cause a fight with someone. It also doesn't take into account every ones individual backgrounds so isn't very accurate.
Culmination theory
- Watching years and years of violence accumulates and will make people less sensitive to this. For example if people constantly watch violence films then eventually people wont think of it as anything but everyday life.
- I believe that this theory could be partly correct as if people are constantly seeing something terrible it will come to a point where the shock factor is no longer there, however again this doesn't mean that with everyone watching horror films society will come to a point where everyone goes out murdering everyone else.
Two-Step-Flow
- This theory talks about how what people experience in media individually will then result in them discussing this with people, which can then influence there behaviour.
- This is saying that although it may not effect someones attitude and actions directly it may cause them to think in a different way and look differently at certain aspects of their life.
Uses and Gratifications theory
-We choose what we watch so choose by what we are influenced by.
- I believe that this theory is very accurate as its not saying we will base our actions on aspects of media we have seen but we may be influenced by it even if we are not aware of this. we base what we watch on the 3Is and 2Es
Information - Informed/ Educated
Identification - Identify with characters/ Situations
Interaction - Social interaction
Entertainment - Be entertained
Escapism - Escape from daily troubles
Encoding/ Decoding Theory
- The way in which directors encode footage with signs for the Audience to decode. However due to the fact that people come from all different backgrounds and cultures it will mean that different people encode media differently.
By understanding the way in which viewers are influenced by the media it makes it possible to create the most appealing short film possible. I believe that the last two theorys are the most feasible so I will have to ensure that i take into account target audience feedback so that the audience are drawn into the short film.
Friday 3 September 2010
Existing Short Films
There are many different types of short films around that portray a different message.
This short film in particular is showing how a man wants to get rid of his "evil" cat before his girlfriend returns home. The thing i like in particular in this short film is how the view changes from the man to the woman to show both of there different opinions of the cat. I think that the way that the editor has put the shots together works very well to give the impression that the man and woman are both seeing very different things. I also think that's due to the simplicity it also makes it very easy to draw the viewer in and bring the short film to an end without it feeling rushed. The way in which the characters are dressed helps to portray the story as the man is dressed slighlty scruffy as he is the "bad guy" whereas when the girlfriend comes in she has a very innocent look about her to show that she is caring and loving. Also whilst the man is in charge there is a lot of high angle shots which shows that the man is looking down on the cat and is much more superier. However when the roles change round this is enforced by the girlfriend picking up the cat and bringing it to eye line level showing that the man is now longer in charge. All of these shots work very well in ensuring that the audience knows exactly whats going on and gets a feel of the shots is it not just watching them.
The Black Hole
This short film is very quite at getting to the point however has a sense of humour to it to draw the audience in. I like how it shows a man that gets himself into an abnormal situation but then lets greed get the better of him and leave him in an even worse situation. I am most interested in how the editors were able to make it look as if the black circle on the paper was a black hole and allow the man to put his hand through the paper but it not to appear the other side. I also really like the way that at the end the camera pans backwards with the noise of the photocopier getting louder but the banging through the safe getting quieter. The lighting and the clothing the man is wearing makes it all look as if this man has had a very hard day at work and is counting down the minutes to get home. So when the black whole appears it looks as if it will change the way in which we view the character. However this doesnt change as it is clear that even when he is picking out all the money that he is gettin greedy and so will go that one step too far.
Safety Procedures
This short film is taking the safety speech made on a airplane and turning it into a comedy clip. I like the way this clip has used the characters of a "poster" and put them in the situation of a crash landing into water. This clip doesn't use many camera shots or angles however it is very useful to look at for ideas of how to take something simple and turn it into a short film. As this is different to the other short films I have looked at in the sense of it being an animation it has helped me to understand the importance of a good story line and to not solely concentrate on getting the camera shots perfect.
All of these short films will influence me in the sense that I will be looking to look different editing skills to achieve different results. For example the mans hand going through the black hole and the changing in the appearance of the cat to allow the viewer to see the different perception of the cat. It has also allowed me to see how something simple can be changed into a short film that can be made humorous. Although I didn't think "safety procedures" was that funny it allowed me to look at the different ways in which humour can be put across. Each of these short films put across a different type of emotion to the viewer and this is essential when looking to produce a short film. It also helped me to understand the importance of a good story line as it is essential to keep the audience drawn in throughout the whole of the short film.
This short film in particular is showing how a man wants to get rid of his "evil" cat before his girlfriend returns home. The thing i like in particular in this short film is how the view changes from the man to the woman to show both of there different opinions of the cat. I think that the way that the editor has put the shots together works very well to give the impression that the man and woman are both seeing very different things. I also think that's due to the simplicity it also makes it very easy to draw the viewer in and bring the short film to an end without it feeling rushed. The way in which the characters are dressed helps to portray the story as the man is dressed slighlty scruffy as he is the "bad guy" whereas when the girlfriend comes in she has a very innocent look about her to show that she is caring and loving. Also whilst the man is in charge there is a lot of high angle shots which shows that the man is looking down on the cat and is much more superier. However when the roles change round this is enforced by the girlfriend picking up the cat and bringing it to eye line level showing that the man is now longer in charge. All of these shots work very well in ensuring that the audience knows exactly whats going on and gets a feel of the shots is it not just watching them.
The Black Hole
This short film is very quite at getting to the point however has a sense of humour to it to draw the audience in. I like how it shows a man that gets himself into an abnormal situation but then lets greed get the better of him and leave him in an even worse situation. I am most interested in how the editors were able to make it look as if the black circle on the paper was a black hole and allow the man to put his hand through the paper but it not to appear the other side. I also really like the way that at the end the camera pans backwards with the noise of the photocopier getting louder but the banging through the safe getting quieter. The lighting and the clothing the man is wearing makes it all look as if this man has had a very hard day at work and is counting down the minutes to get home. So when the black whole appears it looks as if it will change the way in which we view the character. However this doesnt change as it is clear that even when he is picking out all the money that he is gettin greedy and so will go that one step too far.
Safety Procedures
This short film is taking the safety speech made on a airplane and turning it into a comedy clip. I like the way this clip has used the characters of a "poster" and put them in the situation of a crash landing into water. This clip doesn't use many camera shots or angles however it is very useful to look at for ideas of how to take something simple and turn it into a short film. As this is different to the other short films I have looked at in the sense of it being an animation it has helped me to understand the importance of a good story line and to not solely concentrate on getting the camera shots perfect.
All of these short films will influence me in the sense that I will be looking to look different editing skills to achieve different results. For example the mans hand going through the black hole and the changing in the appearance of the cat to allow the viewer to see the different perception of the cat. It has also allowed me to see how something simple can be changed into a short film that can be made humorous. Although I didn't think "safety procedures" was that funny it allowed me to look at the different ways in which humour can be put across. Each of these short films put across a different type of emotion to the viewer and this is essential when looking to produce a short film. It also helped me to understand the importance of a good story line as it is essential to keep the audience drawn in throughout the whole of the short film.
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