There are some important aspects of audience theory that we must take into account when creating our short film.
Income Bracket - Our target audience income bracket is based around the late teenage years so this means they still live at home with their parents and are going through the typical teenage problems. In our short film we will therefore have to make sure that we don't portray a Young character that owns his own house and has a lot of money as this will make it impossible for our target audience to relate to.
Age - We are basing our short film around the ages of 16-18, this is a very small age bracket however there is a lot of room for developing the character. We believe this will be a successful age range to focus on as it is the one we are most familiar with. It will also mean that we will be able to determine to type of general mis-en-scene that would be expected in this age group. For example the types of clothes our character will be wearing must be appropriate.
Gender - We haven't got a main gender focus for our short film as it involves both a boy and girl however i believe that boys will be able to relate to it a lot more as it is the boy that is having all the girl problems. Therefore we will have to make sure that this is portrayed correctly and not so wrong that it takes away any social realism.
Race - Our short film will mostly appeal to British teenagers both characters are white and British and will therefore relate a lot more to their cultures. However although there are no specific elements that means any other race will not enjoy it we also haven't included any particular social realism's to their culture.
Location of Potential Audiences - Due to that fact that we are filming and both are characters are from Bristol this will mean that our potential audience will mainly be based in Bristol. However the only relevance our short Film will have to Bristol itself is the location and characters so we haven't restricted our audience too much.
Showing posts with label Audience Theory. Show all posts
Showing posts with label Audience Theory. Show all posts
Friday, 19 November 2010
Friday, 10 September 2010
Audience Theory
There are many different theory's that explain how an audience is influenced by the media. Some of these are more excepted than others due to the amount of personal information they take into account.
Hypodermic Syringe
- Injects ideas, attitudes and beliefs into the audience who is then influenced.
- Although this theory is simple, it is very black and white in terms of the way its stated. For example not everyone that sits down and watches a violence film will go straight out and cause a fight with someone. It also doesn't take into account every ones individual backgrounds so isn't very accurate.
Culmination theory
- Watching years and years of violence accumulates and will make people less sensitive to this. For example if people constantly watch violence films then eventually people wont think of it as anything but everyday life.
- I believe that this theory could be partly correct as if people are constantly seeing something terrible it will come to a point where the shock factor is no longer there, however again this doesn't mean that with everyone watching horror films society will come to a point where everyone goes out murdering everyone else.
Two-Step-Flow
- This theory talks about how what people experience in media individually will then result in them discussing this with people, which can then influence there behaviour.
- This is saying that although it may not effect someones attitude and actions directly it may cause them to think in a different way and look differently at certain aspects of their life.
Uses and Gratifications theory
-We choose what we watch so choose by what we are influenced by.
- I believe that this theory is very accurate as its not saying we will base our actions on aspects of media we have seen but we may be influenced by it even if we are not aware of this. we base what we watch on the 3Is and 2Es
Information - Informed/ Educated
Identification - Identify with characters/ Situations
Interaction - Social interaction
Entertainment - Be entertained
Escapism - Escape from daily troubles
Encoding/ Decoding Theory
- The way in which directors encode footage with signs for the Audience to decode. However due to the fact that people come from all different backgrounds and cultures it will mean that different people encode media differently.
By understanding the way in which viewers are influenced by the media it makes it possible to create the most appealing short film possible. I believe that the last two theorys are the most feasible so I will have to ensure that i take into account target audience feedback so that the audience are drawn into the short film.
Hypodermic Syringe
- Injects ideas, attitudes and beliefs into the audience who is then influenced.
- Although this theory is simple, it is very black and white in terms of the way its stated. For example not everyone that sits down and watches a violence film will go straight out and cause a fight with someone. It also doesn't take into account every ones individual backgrounds so isn't very accurate.
Culmination theory
- Watching years and years of violence accumulates and will make people less sensitive to this. For example if people constantly watch violence films then eventually people wont think of it as anything but everyday life.
- I believe that this theory could be partly correct as if people are constantly seeing something terrible it will come to a point where the shock factor is no longer there, however again this doesn't mean that with everyone watching horror films society will come to a point where everyone goes out murdering everyone else.
Two-Step-Flow
- This theory talks about how what people experience in media individually will then result in them discussing this with people, which can then influence there behaviour.
- This is saying that although it may not effect someones attitude and actions directly it may cause them to think in a different way and look differently at certain aspects of their life.
Uses and Gratifications theory
-We choose what we watch so choose by what we are influenced by.
- I believe that this theory is very accurate as its not saying we will base our actions on aspects of media we have seen but we may be influenced by it even if we are not aware of this. we base what we watch on the 3Is and 2Es
Information - Informed/ Educated
Identification - Identify with characters/ Situations
Interaction - Social interaction
Entertainment - Be entertained
Escapism - Escape from daily troubles
Encoding/ Decoding Theory
- The way in which directors encode footage with signs for the Audience to decode. However due to the fact that people come from all different backgrounds and cultures it will mean that different people encode media differently.
By understanding the way in which viewers are influenced by the media it makes it possible to create the most appealing short film possible. I believe that the last two theorys are the most feasible so I will have to ensure that i take into account target audience feedback so that the audience are drawn into the short film.
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