Friday 26 November 2010

Test Film Analysis

One of the main things we will change on our test film is that we are no longer going to do a split screen. This is because after the test shoot we found that having a split screen was far too confusing for the viewer. Therefore we are going to play the first "dream" sequence as an actual dream the boy is having. We will then show the boy waking up and having him think that everything he does in the dream he can do in reality. When in actual fact as the story unravels we see that he cant fulfil this and everything he tries to do is just embarrassing him and failing.

Test Film Analysis

test film analysis

Test Filming



We carried out a test filming to get an idea of what shots will work together well when it comes to our final filming and editing. I will next produce a post on how we are going to change certain aspects of the film to make it much easier for the audience to understand. This has also be posted on our Walking Frame Productions Blogger and Facebook group.

Storyboard analysis

We created a storyboard so that we were aware of what shots to carry out and when. This made filming a lot simpler and ensured that all our shots flowed smoothly. We used this storyboard to create a test film to then develop so that out final project works as best as possible.

Storyboarding

Storyboards A2

Friday 19 November 2010

Summarised Audience Theory

There are some important aspects of audience theory that we must take into account when creating our short film.

Income Bracket - Our target audience income bracket is based around the late teenage years so this means they still live at home with their parents and are going through the typical teenage problems. In our short film we will therefore have to make sure that we don't portray a Young character that owns his own house and has a lot of money as this will make it impossible for our target audience to relate to.

Age - We are basing our short film around the ages of 16-18, this is a very small age bracket however there is a lot of room for developing the character. We believe this will be a successful age range to focus on as it is the one we are most familiar with. It will also mean that we will be able to determine to type of general mis-en-scene that would be expected in this age group. For example the types of clothes our character will be wearing must be appropriate.

Gender - We haven't got a main gender focus for our short film as it involves both a boy and girl however i believe that boys will be able to relate to it a lot more as it is the boy that is having all the girl problems. Therefore we will have to make sure that this is portrayed correctly and not so wrong that it takes away any social realism.

Race - Our short film will mostly appeal to British teenagers both characters are white and British and will therefore relate a lot more to their cultures. However although there are no specific elements that means any other race will not enjoy it we also haven't included any particular social realism's to their culture.

Location of Potential Audiences - Due to that fact that we are filming and both are characters are from Bristol this will mean that our potential audience will mainly be based in Bristol. However the only relevance our short Film will have to Bristol itself is the location and characters so we haven't restricted our audience too much.

Sunday 14 November 2010

Location Shoot










I took some pictures of the locations that we will be shooting to ensure that when it comes to filming we take proper care and consideration into which shots we will use. This will also allow us to be able to look at the types of lighting will be available and when, and also what equipment we will need when it comes to the day of starting our final film footage.

Sunday 7 November 2010

Genre Theory

Is it timeless?
- No its open to historical change and historical constructs.

John Fiske
"Any one programme will bear the main characteristic of its genre: But is likely to include some from others. Ascribing is to one genre or another involves deciding which set of characteristics are most important"

Richard Maltby and Ian Craven
"The success of Hollywood is reliant on the combination of predictable elements with variation"

Auters and Iconography
Auters- a group of film makers that were considered to be particularly influential and artistic.

Edward Buscombe
"Felt that iconography was the best way to achieve generic definitions"

Rick Altman
" - Genre theory presumes that viewers pre read texts
- Viewers become passive voyeurs
- Genre will therefore be restrictive
- Does not acknowledge or allow for the hybrid (blending of genres)"

By understanding the different genre theory's it will ensure that we think about the correct methods to ensure that our genre is put across as best as it possibly can. However we also don't want to fall into the trap of giving people a presupposed idea of what our short film will be about before they have watched it.

Friday 15 October 2010

How representation will effect our genre

Our short film is mainly based around the teenager range as this will be the age of the actors we get to participate in the making of our short film. We will have to make sure that we represent our characters well and as typical stereotypes as it is essential in a short film that the characters are established as quickly as possible. Our short film will be a hybrid of both comedy and realism this means that establishing the character is particularly important as the audience need to be able to relate to our character.

The common stereotype within our genre is a typical teenage boy. This means dressing our character in fashionable clothes for example a branded top, jeans, and fashionable shoes. It is also important that we ensure that the hair of our character is also done to the high standard of a teenage boy trying to impress the girl which he inevitably cannot get.

Our representation will be quite modernt as its the story of the boy trying to impress and get the girl. Whereas a more traditional approach would be having our character hanging around on street corners with his friends drinking and taking drugs. Our character however will be a boy that's trying to impress a girl and his friends but instead finds he's being ignored. This is different from the traditional stereotype as in traditional views the teenage boy would be very confident and be able to get any girl he wants.

There has been many changes within our society that has effected our view of typical teenagers. For example the binge drinking culture our society has makes the typical stereotype change into drunken yobs that walk the street. The whole "hoody" culture also make teenagers look very intimidating as it looks as if they are hiding something, it also make young people look scruffy and as if they don't care about there appearance. There has been a lot of bad press towards teenagers over the past few years which build a negative stereotype however this isn't the case for all young people. So although our character is going against all the typical stereotypes our short film is aimed at people from the age 13-19 and i believe that they will relate to our character despite not following these conventions.

Monday 11 October 2010

Brief Production Plan


We created a brief production plan to give us a rough idea of the story line we will be following. This will then be backed up by our story board and script writing however it will ensure that we are clear on how to write this and will make it easier to visualize the type of shots we will need to consider. It will also ensurethat we done run over the 5 minutes as each different colour of the bar is representing the different minutes.


Purple = Split screen

Production Mind Maps


Mind Maps We produced mind maps whilst brainstorming our idea for our short film. This then led on to coming up with an idea which involved two characters swapping bodies. This then led onto to coming up with an idea which instead of two people swapping bodies instead we see the same person but in too different realities, one being a dream world and one being reality. We will be later creating a short production plan for our developed idea.

Target Audience Questionnaire Results


After collected all of our results we took the most important sets of results and put these into graphs. This will help us to understand how our target audience think and the type of short films they are looking for.


This graph makes it clear that people watch short films to relax as the majority of people said they look for comedies. This allows us to see that we need to ensure that there is a funny element to our short film in order to get the best possible results.







As the majority of people liked the black hole short film it shows that our target audience want to see something lighthearted but also with a meaning. The black hole was also the same length that most people said they thought was the best length of time.







This graph shows that people like to watch short films that range from 3-5 minutes, this is because it keeps them drawn into the film but doesn't last too long either. This is a very important result to us as it allows us to produce a short film to a good length.







The type genre that most people are interested in is comedy. We found that this is because people watch short films to relax and as they are so short you don't get enough time to establish a hard hitting story line. This question will ensure that we appeal to our target audience via the best genre.

Wednesday 29 September 2010

Target Audience Research

We posted 3 viedos on our main production blog we have asked our target audience to watch, we have also posted this on facebook.
Video Post

We then followed this on by posting a questionnaire using google docs to get some audience feedback, this again was posted aswell on facebook.
Questionnaire Link

Tuesday 28 September 2010

Further Genre Research

After looking at some more short films we found that most of them are not only based on an emotion but also a hybrid, meaning that they follow more that one genre. We will be looking at basing our short film around the age group 11-16, which is basically school year 7-11. We will therefore be combining the stress of being at school, along with social realism. As we are not far off this age ourself we feel than we could achieve very realistic results along this line.

Monday 27 September 2010

Concluded Research From Short Films

After looking at short films presented on the bbc website i have found some very useful points i must take into account. These are:

- The characters must be introduced very quickly if introduced at all

- Short films reach a climax very quickly and then the rest of the film is used for solving this.

- The plot has to be very simple yet effective but being too complicated will cause the short film to come to a sudden end.

-The location is very important to quickly establish the setting

Although these are very little points it is essential that we take all of this into account to ensure that we follow the proper conventions of a short film.

Thursday 23 September 2010

Time plan



We created a time plan to ensure that we keep to deadlines and complete all pieces of work on time.

Wednesday 22 September 2010

Walking Frame Productions

We have created a facebook group and blogger page to enable us to recieve feedback and information. We can also use this as a way to communicate with the target audience and keep them up to date with our latest work.

Walking Frame Productions - Facebook group
Walking Frame Productions - Blogger Page

Friday 10 September 2010

Audience Theory

There are many different theory's that explain how an audience is influenced by the media. Some of these are more excepted than others due to the amount of personal information they take into account.

Hypodermic Syringe
- Injects ideas, attitudes and beliefs into the audience who is then influenced.
- Although this theory is simple, it is very black and white in terms of the way its stated. For example not everyone that sits down and watches a violence film will go straight out and cause a fight with someone. It also doesn't take into account every ones individual backgrounds so isn't very accurate.

Culmination theory
- Watching years and years of violence accumulates and will make people less sensitive to this. For example if people constantly watch violence films then eventually people wont think of it as anything but everyday life.
- I believe that this theory could be partly correct as if people are constantly seeing something terrible it will come to a point where the shock factor is no longer there, however again this doesn't mean that with everyone watching horror films society will come to a point where everyone goes out murdering everyone else.

Two-Step-Flow
- This theory talks about how what people experience in media individually will then result in them discussing this with people, which can then influence there behaviour.
- This is saying that although it may not effect someones attitude and actions directly it may cause them to think in a different way and look differently at certain aspects of their life.

Uses and Gratifications theory
-We choose what we watch so choose by what we are influenced by.
- I believe that this theory is very accurate as its not saying we will base our actions on aspects of media we have seen but we may be influenced by it even if we are not aware of this. we base what we watch on the 3Is and 2Es
Information - Informed/ Educated
Identification - Identify with characters/ Situations
Interaction - Social interaction
Entertainment - Be entertained
Escapism - Escape from daily troubles

Encoding/ Decoding Theory
- The way in which directors encode footage with signs for the Audience to decode. However due to the fact that people come from all different backgrounds and cultures it will mean that different people encode media differently.

By understanding the way in which viewers are influenced by the media it makes it possible to create the most appealing short film possible. I believe that the last two theorys are the most feasible so I will have to ensure that i take into account target audience feedback so that the audience are drawn into the short film.

Friday 3 September 2010

Existing Short Films

There are many different types of short films around that portray a different message.

This short film in particular is showing how a man wants to get rid of his "evil" cat before his girlfriend returns home. The thing i like in particular in this short film is how the view changes from the man to the woman to show both of there different opinions of the cat. I think that the way that the editor has put the shots together works very well to give the impression that the man and woman are both seeing very different things. I also think that's due to the simplicity it also makes it very easy to draw the viewer in and bring the short film to an end without it feeling rushed. The way in which the characters are dressed helps to portray the story as the man is dressed slighlty scruffy as he is the "bad guy" whereas when the girlfriend comes in she has a very innocent look about her to show that she is caring and loving. Also whilst the man is in charge there is a lot of high angle shots which shows that the man is looking down on the cat and is much more superier. However when the roles change round this is enforced by the girlfriend picking up the cat and bringing it to eye line level showing that the man is now longer in charge. All of these shots work very well in ensuring that the audience knows exactly whats going on and gets a feel of the shots is it not just watching them.




The Black Hole
This short film is very quite at getting to the point however has a sense of humour to it to draw the audience in. I like how it shows a man that gets himself into an abnormal situation but then lets greed get the better of him and leave him in an even worse situation. I am most interested in how the editors were able to make it look as if the black circle on the paper was a black hole and allow the man to put his hand through the paper but it not to appear the other side. I also really like the way that at the end the camera pans backwards with the noise of the photocopier getting louder but the banging through the safe getting quieter. The lighting and the clothing the man is wearing makes it all look as if this man has had a very hard day at work and is counting down the minutes to get home. So when the black whole appears it looks as if it will change the way in which we view the character. However this doesnt change as it is clear that even when he is picking out all the money that he is gettin greedy and so will go that one step too far.



Safety Procedures
This short film is taking the safety speech made on a airplane and turning it into a comedy clip. I like the way this clip has used the characters of a "poster" and put them in the situation of a crash landing into water. This clip doesn't use many camera shots or angles however it is very useful to look at for ideas of how to take something simple and turn it into a short film. As this is different to the other short films I have looked at in the sense of it being an animation it has helped me to understand the importance of a good story line and to not solely concentrate on getting the camera shots perfect.


All of these short films will influence me in the sense that I will be looking to look different editing skills to achieve different results. For example the mans hand going through the black hole and the changing in the appearance of the cat to allow the viewer to see the different perception of the cat. It has also allowed me to see how something simple can be changed into a short film that can be made humorous. Although I didn't think "safety procedures" was that funny it allowed me to look at the different ways in which humour can be put across. Each of these short films put across a different type of emotion to the viewer and this is essential when looking to produce a short film. It also helped me to understand the importance of a good story line as it is essential to keep the audience drawn in throughout the whole of the short film.

Thursday 22 July 2010

Previous work research

After looking at some previous short film works i have learnt what's important to create a successful short film. It is essential that the characters are introduced quickly and effectively. Also due to the reason that a short film is only five minutes long there can only be one climax in the film, which has to be introduced and solved fairly quickly. The characters are shown to the audience very quickly so it is vital that they are introduced as quickly as possible so that the audience has a good idea of how the characters lives. The shot types used in a short film are very clever as they insure that the audience has a clear view of what's going on as well as being creative. This then results in the piece of work not feeling like a film but feeling like a snippet of your own life that you could relate to.


I believe that with enough research our group can make a very effective short film. We will be looking at different examples and analysing them to get an idea of the types of camera shots, sound, editing and general setting. This will all also be based around our genre which we have chose to base around emotion. We will have to look at a number of different emotions to get an idea of which one will be best for us to use and the most effective one.

Wednesday 21 July 2010

Short Film Genre Research

We have decided that creating a short film would be a best option for our group as it allows us to explore the process much more. However although this is not final we started researching to get an idea of some of the genres available.

After looking at a large variety of short films it is quite obvious the route they all go down. This is first started off by very quickly introducing the characters usually by entering us into their lives very quickly. This is because there simply isn't enough time to spend a large amount of time letting the audience get to know the characters. I also found that there is only one, is any, problem to overcome and a short film and once this is sorted this will almost be the end of the clip.

I believe that short films are a kind of genre within itself, after watching many examples i have found that they don't try and create a horror, or comedy or any other genre. Instead its all based around a specific emotion and how this is portrayed in the characters life. So i believe that to ensure that we create a successful short film it will be very important to choose a strong emotion that can be drawn to the audience.

We used Youtube and the LG film fest website to explore previous shortfilms made.
http://www.lgfilmfest.com/

Monday 12 July 2010

Creative Filming


We looked at creative techniques and made a short clip to create suspicion. We looked at different camera angles and movements to create a desired effect. First of all we created suspense by panning up from the person led on the floor straight to the person walking away which makes the viewer ask the question of if the person walking away had caused the injury in any way. The way we followed the person walking gives the effect that she was responsible for something. I think that the way we panned across the wall when the girl moved from walking out the door to down the steps worked very well and enabled us to follow on from the clip nicely. The final clip of watching the person continue to walk down the starts from very high up also makes her look much more suspicious.

I have learnt from this activity that the way something is filmed and edited together can easily change the way the viewer sees the clip. This is very important when trying to establish a genre and ensure that the viewer feels in a specific way. I feel that I have developed more skills in the sense that I understand more the shots needed to ensure that a specific feel and genre is created.

Thursday 1 July 2010

Skills Development

For AS media i produced an opening of a film of the horror genre. This meant carrying out a number of tasks to insure i created the best possible result.

Pre-production and planning was a very important part of my production. I feel i could have improved in many ways but also carried out some tasks very well. For example I feel that i researched into films very well and got an idea of what rules to follow when thinking about my own opening to a film. This enabled me to get ideas of the correct techniques to be carried out and also how to apply these. However i do believe that i could have looked into the films in more detail and not just analysing them. I carried out a questionnaire to collect some information about my target audience to ensure that my final project appeals to the correct target audience. However I also think that i could have asked more questions in more detail to get a better overview of what appeals to the audience of this age. I believe that I could have looked into institutions a lot more to get an idea of what type of company would be relevant to out genre and film, this would have improved my evaluation as it would have made it much more relevant and I would have had a much better understanding. After some of the basic research i wrote a film proposal of the basic outline of out idea, I think i could have done this in much more detail as it left us with room to change the project which may sound like it gives room for improvement but it also leaves much more room for error which it is very important to avoid. So i believe if i had written this up in more detail it may have reduced the risk of error later on in the year. I think our storyboarding could have been drastically improved as it didn't really give us any idea of how the production was going to look and when it came to filming it meant we then found out that some of the shots didn't work and this meant changing some of them which then complicated the rest of the shots and getting them to work well. I am pleased with our location pictures as it gave us the ability to plan around the surroundings and work out how to set the scene we want which made filming a much simpler process. Due to our storyboard not being as good as it could have been we carried out a test film which enabled us to get an idea of what shots work well and what didn't so when it came to out final production we would finish with a much better result. I believe this was a very important part of our planning and definitely improved our final production.

During our production we carried out a lot of work to ensure that we had the best possible results however there is definitely room for improvement. During the filming I believe that i improved on seeing what shots will work well and what ones simply wont. It also enabled me to develop my skills on making sure that we follow both the 180 and 45 degree rule. However I do believe that I need to improve on planning slightly in advance to editing to understand when the shots should finish so that the shots don't drag on too far and not follow on smoothly. I also think that the planning for mis-en-scene went well as we insured that we followed the conventions and made sure that our actors fitted in well with the atmosphere we were trying to create. Overall i think that out production was the most successful part of our whole project.

Post production was a very important part of our project as it involved hours of editing. It took us a very long time to achieve out final clip and also needed us to do a little extra filming. I believe that our editing went very well on ensuring that our clips follow on well. However i do think that finding the correct music was a struggle all the way through. It meant we had cut clips down and increase the speed when necessary to ensure that the music fitted well, however this took a very long time and may not have been as it could have been if we had created music to fit our opening perfectly. Come the end of the editing process there became a issue that it may not finish as well as it could so we might need to add in an extra scene which will act as the opening following on to clarify that its not a trailer. However there was a lot of debate on whether this scene made the clip any better or if it simply killed the atmosphere created.