Friday 28 January 2011

Deadlines

I must complete these before the 18th of Feb!!

location Shoots
Costume Plans
Shoot schedules
Risk Assessments
Research Ancillary Tasks
Drafting For Ancillary Tasks
Branding Three Products

Teacher Feedback:
Evidence of a lot of in depth research but need to have evidence of
1) Up to date location shoot
2) Costume Ideas
3) Up to date shoot schedules
4) Risk Assessment

Hand in dates from now onwards



I have produced a time plan of my hand in dates from now to the final hand in date so that i can ensure that my work is on track. I have used exclamation marks to make clear when my final deadline is.

Friday 14 January 2011

Question 1B - Narrative

"Media texts rely on culteral experiences in order for audiences to easily make sense of narratives". Explain how you used conventional and/or experimental narrative approaches in one of your production pieces.

How useful is the concept of narrative in understanding your work?
As our AS project was a film opening there wasnt much time to create much of a narative however it is obvious that we need a narative to get our heads round what is going on. one of the most relevent theorys to a film is Todorovs theory stating that every films follows 3 steps; Equilibrium, conflict, new equilibrium. Due to us only creating a film opening we didnt achieve all three steps however if we had gone on to produce a full blockbuster film we would have backed up this thoery. Throughout the pre-production planning we were constantly looking at previous film openings which subconsciously gives us an idea of the type of narrative to use for our filming. This was essential for ensureing that the audience completly understood what our opening was supporting and also makes the aundience want to ask questions.
Barthes: decided that they could be categorised in the following five ways:・Action/proiarectic
code & enigma code (ie Answers & questions)・Symbols & Signs・Points of Cultural Reference
Simple description/reproductio. The conventions we followed within our thoery such as mis-en-scene and camera shots and angles would allow the opening to create enigmas for the audience.

How is narrative and music videos different to narrative and film?
Telling a story in a music video is completly different to doin it in a film, this is because you have much longer for the audience to adjust to the film settings whereas a music video has to be expressed simply by the song and mis-en-scene used. Andrew Godwin quotes;
‘Music Videos are simply an extension of the lyrics; Images add new layers of meaning to the words of the song.’ I believe that this is a very good description of music videos as a music artist has to express what it is trying to show via mis-en-scene nd the actors. However in a film there is much longer for the audience to get to know the characters and create there own opinions of the story line. Todorovs theory states the a film starts in equilibruim, has a moment of conflict and is then transformed into a new equilibrium. In our short film we have to include a mixture of both these theorys, although a short films has very little to do with a music video it must also introduce the characters quickly and get straight to the point. I believe that short films also follow todorovs theory because they always have a conflict in the middle of the short film and it is then solved by the end of the film.

Friday 7 January 2011

Genre Theory Questions

"Medis texts rely on audience knowledge of generic codes and conventions in order for them to create meaning." Explain how you have used your subverted generic conventions in one of your production pieces.

How usefull is the concept of genre in understanding in your work?
I believe that it is essential to have a clear idea of the genre your trying to accomplish no later than after the early planning stages of the prduction. This is because if there is no clear genre the audience will become confused and wont be able to understand how to take in what they are watching. Without being able to understand the power of genre it is almost impossible to use it to its full potential. Genre was particularly usefull towards our work as it allowed us to establish specific conventions, this is backed up by Richard Maltbys theory that states "The success of Hollywood is relient on the combination of predictable elements with variation." This theory is proved when we think about the most popular hollywood blockbusters. However this is contradicted when Rick Altmans theory says that theory makes "viewers become passive voyeurs" and "Genres are therefore restrictive". So this could show that genre only has a negative effect on a film and restricts the audience to be creative within their own imagination. However genre isnt only based on the conventions used as Edward Buscombe quotes that he "Felt that iconography was the best way to achieve generic definitions" This means that although conventions are the main way to establish a genre is a known actor has been in only horror films then when you see the actor in a film you will automatically assume that its a horror film.

How is your production conventional to the genre?
For our AS practical production we focused on the horror genre, we researched all the conventions by looking at past exampes, this proved very usefull as it means that we understood how to address the audience very well. We looked at excisting film openings as Richard Maltby states that "The success of Hollywood is relient on the combination of predictable elements with variation." If this genre theory is correct then it is essential that we followed the basic conventions of a horror opening. The most usefull conventions we applied to our project was to include the use of blood, sharp objects which we ensure we followed. The backing track we used was also just as important as that sets the mood for the audience. which also backs up Maltbys theory. However we didnt follow all of the conventions as this would make our opening have no variety at all. John Fiske States that "Any one programme will bear the main characteristic of its genre, but is likely to include some from others ascribing it to one genre or another. It also involves deciding which set of characteristics are most important." So therefore this theory proves that its not essential to follow every convention spot on as this will prevent and imagination for the producers.